PROJECT

Branding Concept

CLIENT

NK Essentials  2014

INFO

NK Essentials is a curated label for everyday essentials that won't break the bank. It's simple, timeless, and easy like a sunday morning. The logo is designed with simplicity in mind. It uses clean typography and letter-forms cutting into each other to form elegant geometric shapes. The simple logo embodies the effortless aesthetic of NK Essentials. The brand uses a monochrome colour palette, edgy photography, and kraft paper textures to enhance the identity.

COLLABORATION

Smack Bang Designs
Creative Direction: Tess Robinson