PROJECT

Digital Transforamtion: public site and portal design and build 

CLIENT

First State Super   2015

INFO

First State Super partnered with Deloitte Digital from strategy to execution to deliver a digital transformation that shifted market perception of the brand and reinvented the member experience.

Leading with a digital service design strategy, the launch of a new public website was the super fund’s first step towards a digital-first, self-service member engagement model. 

Guiding the design process was a creative and strategic mandate to make super active, actionable and achievable. Every element of the interface, creative and content design adhered to a strategic set of principles that would encourage members to take action with their financial future.

First State Super’s member-centric, content-led website launched with highly positive feedback from members and internal stakeholders.

Website: www.firststatesuper.com

COLLABORATION

Deloitte Digital
Creative Director: Ian Howarth
Designers: Murray Batten (Digital Designer), Minh Bui (Digital Designer), Christian Ferreiro (Digital Designer), Rachel Bell (Digital Designer), Harry Mann (UX Designer), Romi Fellows (UX Designer), Kenny Wong (UX Designer), Tristan Irvine (UX Designer), Mitch Cullen (UX Designer)
Development: Graham Price, Scott McConnell, Kiril Tallanine, Michael Swan, Christophe Vu